16 коммент.

Вчера прочитал перевод одной статьи "Как заработать 700000$ на размещении рекламы за 10000$", посмеялся немного и пошел шастать в сети.

Сегодня пишет ко мне один буржуй и интересуется рекламой на моем сайте, диалог:

Буржуй:

Hello,
I am interested in buying advertising on your websites; forex-trading-currency.org in order to promote our financial trading platform HY Markets (www.hymarkets.com).
HY Markets is a division of HY Investment which is a leading capital markets trading firm that has an operational history of 30 years and specializes in foreign exchange and CFD's on commodities, metals, equities, indices, and treasuries.  With offices in major cities in three continents, our group is one of the most established in the financial services industry.
We would like to promote our retail products by advertising on your websites. Please send me your media kit along with pricing information and available inventory.  It would be also great if you could propose something that would include all your websites.
Looking forward to hearing from you soon.

Я: Hi! The 125 x 125 px banner in the right part of all site's pages is 400 USD per month.

Буржуй:
Thank you for the prompt response.
Unfortunately, our company has a fixed 1-month-test-campaign policy that comes with a fixed budget. We can only commit with $150 - $200. Once we are confident that your site’s traffic is a good fit for our needs, we’ll renew the campaign with a longer term and increase the budget.
I personally like your site and I think it’s very targeted but my boss thinks that your rate is on the high side considering that we are only looking to launch a test campaign.

Я
To my regret, 200 USD is not the charge I am ready to accept for your advertising on my site. Discounts are available and negotiable for long-term cooperation and prepayment for 3 - 6 months minimum

Буржуй
How about $300? This is the first time we advertise on your website and we need to test the results before we can commit for a bigger budget.

Я
I am glad that you are ready for compromise, as well as I am. I am ready to offer you the following discount: 300 USD per month if ad is placed for 6 months, 350 per months - 3 months, 400 - one month, even if testing. If you may need and information about the site, feel free to ask

Буржуй
Ok, send me the IO for $400/month and let me discuss that with my boss.

Все предельно просто, в переводе по ссылки показывается как работать с пассивным продавцом, который толком не обучен вести переговоры по продажам а исполняет в основном роль приемщика заказа. При том, что на рынках Киева/Москвы в нормальный период экономического развития, без всяких кризисов и прочего УГ, нормальные места в нормальных глянцах, уверен на 90% выкуплены на пару месяцев вперед. По крайней мере, на моей старой работе, чтобы всунуть блок размером со спичечный коробок на цветную страницу нужно было завалить половину манагеров по продажам и сбить наценку с клиента за цвет в размере, кажись *2-6 в зависимости от страницы + оплата должны была прийти за 1 день до сдачи журнала в верстку

На будущее, если буржуй ведет переговоры после того как узнал прайсовую стоимость, он готов ее платить, да и наш тоже, остальное на усмотрение продавца.